Generate promotional scenarios
Cover the gap between forecasted baseline and top-down delivered targets.
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Top-down strategic plan
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Bottom-Up
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Gap Closure
Top-down strategic plan
Generate Volume, Revenue, and Spend targets based off historical past year data and corporate goals
Bottom-Up
Generate promotional scenarios to cover the gap between forecasted baseline and top-down delivered targets.
Gap Closure
Let the system recommend promotions to close the gap between top-down and bottom-up plans.
How can the system help me generate promotional scenarios to cover the gap between forecasted baseline and top-down delivered target?
Imagine agreeing to a number without endless meetings, spreadsheets, and emails, even establishing sales targets ahead of time so the field can monitor how close they are as they plan! When sales teams are collaborating with RGM and executive teams in the AOP process, they can initiate scenario planning to incorporate the target, load the plan and ask the system to propose promotions that help close the gap. They can iterate and finalize the plan from different scenarios.
What would our AOP process look like inside of the application?
Streamlined, seamless collaboration is what you will immediately appreciate when you adopt CPGvision’s AOP process. AOP would begin with corporate goals - i.e. the top-down plan of sales, profit, and spending. The system would utilize that to push those goals down and generate top-down plates through the hierarchy of accounts. The sales team would generate their bottom-up plan, either from TPM or from TPO. In-app collaboration on comparison and gap closure occurs to align the plans so that everyone agrees to "THE'' number.
Who are the typical users of the AOP functionality in the system?
Typical users include Finance, RGM, Sales Operations, Sales Planning, Sales Management and Key Account Managers