About Us

We are PSignite, the
company behind CPGvision

The founders and investors behind PSignite have built enterprise software solutions and integration companies for decades. We understand the reliance of enterprise software to run a business, we’ve built companies that developed software solutions that address the needs of sales, finance, manufacturing, distribution, IT and the C-suite across the CPG industry.


CPGToolbox founded - creates first full-cycle trade promotion management solution on the Salesforce Platform.


PSignite, with 20 years experience in building SaaS solutions on Salesforce, becomes the development arm of CPGToolBox


PSignite invests in CPGToolBox, creating new platform to reinvent TPM and expand capabilities into Revenue Growth Management – CPGvision is Born


PSignite fully acquires CPGvision


Team members across North America, LATAM, Europe, and Australia with deployments in over 60 countries 

Line 70 (1)   Our vision

It started with an investment and taking board positions in CPGToolBox. We believed in the vision of the founder and believed we could help the founder build a successful software company. When the founder passed away due to COVID, we wanted the company to live on in a new form.

Having worked together in the past we decided “to get the band back together again”. So we formed PSignite and acquired CPGToolBox and all its employees joined.

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The Departments Behind Your Success

  • Customer Success

    Our Customer Success team provides best practices, training, and reporting guidance.  Every client is assigned a Customer Success manager who is an experienced CPG professional who recognizes the distinct processes and tools associated with trade promotions. Our professionals meet regularly with client system administrators to optimize our solutions for their business.

  • Data Science

    Our Data Science team integrates expertise across each data science discipline including data architecture, engineering and modeling to provide a robust foundation for data storage and predictive analytics. Our team demystifies AI’s black box and can incorporate all relevant data sets into machine learning and predictive models.

  • Product Management

    Our Product Management team ensures that our integrated solution suite meets the needs of our current clients and innovates to support the dynamic, rapidly-evolving CPG industry. We ensure that our full RGM Suite is designed, tested and performs with optimal usability, reliability and value.

  • Product Development

    Our Product Development team is composed of system engineers, architects and developers that build and deploy the most robust RGM solution suite on the market. Together, our engineers deliver product enhancements and new functionality to enhance business process and outcome - ultimately driving profitable growth for our clients.

  • Global Enterprise Implementation Team

    Our Professional Services team delivers tailored, customized services and solutions to our enterprise-scale clients. We offer comprehensive implementation, training and best-practice adoption services, including onsite assistance, as well as technical support for their unique business processes.

  • Customer Solutions Engineering

    Our Customer Solutions Engineering team provides technical expertise and guidance for our clients to optimize our industry-leading software platforms. Our team focuses on designing, developing, and delivering innovative solutions. We offer technical assistance, troubleshooting, and training to partner with our clients and deliver value at every stage in the program lifecycle.

  • Sales & Solution Engineering

    Our Sales & Solutions Engineering team partners with prospects to identify their current processes and pain points and ultimately configure a solution to maximize their RGM practices. Our team provides resources to assist in solution mapping, visualization and implementation planning at any stage of a prospect’s market review or buying cycle.

  • Strategic Alliances

    Our Strategic Alliances team partners with our industry leaders, such as Salesforce, to enable joint solution and delivery options for key enterprise organizations. We unlock long-term client value for our partners as a critical member of their solution ecosystem

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Line 70 (1)Meet the Team

Leadership Team:

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Mike Mellin
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Bartosz Dudziak
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Chuck Medhurst
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Connie Whitehouse
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Heather Hein
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Alan Lindsay
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Pat Zalewski
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Andrzej Goryca
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Kris Tesch
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Paul Krause

Adam Bartkowski

CHAIRMAN OF THE BOARD   linkedin_black_svg

Adam is the Founder and Chairman of CPGvision. He is a Global Advisor to EPAM, a Board Member of LCT Inc., and Cluster SA. Prior he was the founder of PolSource, the CEO of Apriso Corporation, and the Senior Vice President of New Markets and Strategic Planning at ADP Dealer Services. He holds an MBA from the Kellogg School of Management at Northwestern University and a BA from Amherst College. He resides in Las Vegas, Nevada.


Art Roldan

BOARD MEMBER   linkedin_black_svg

Art is a seasoned technology entrepreneur with over 30 years of experience in the software industry including CEO roles at companies in the payments, managed network security services, mobility, and sales engineering automation technology sectors. Those companies were acquired by public companies: ACI Worldwide, Singtel, Nokia, and JD Edwards (ORACLE), respectively. Art was recognized in Crain’s Internet 100 Executives and has been an active investor and Board Director of Venture Capital and Private Equity backed software companies and currently is a board advisor to RPM Ventures. Art began his career at IBM and holds a BS in business administration from DePaul University.


Mike Mellin

CEO & BOARD MEMBER   linkedin_black_svg

As the Chief Executive Officer of CPGvision, Mike Mellin’s #1 priority is to deliver customer success and consistent value to each client. With 16 years working at Salesforce under his belt, Mike’s leadership style reflects trust and confidence in his team to make their own decisions and drive strategy that reflects CPGvision's common core of values. Today, Mike lives in Western Chicago and is a proud father of four sons.


Chuck Medhurst

CFO   linkedin_black_svg

Chuck has held roles in executive management, operations, and finance with over 20 years’ experience in team leadership, strategic planning, and value proposition creation. His experience includes the funding and successful exit of VC-backed digital services and cloud computing startups. Chuck most recently led BMW Technology Corp. as President & General Manager where he founded and directed the operations for the BMW Global Digital Services Team developing mobile applications and Cloud platforms. In this role, Chuck directed the operations and finance for a global mobile internet service offering with 116M monthly active users and 220 employees across 6 countries.


Bartosz Dudziak

CHIEF TECHNOLOGY OFFICER   linkedin_black_svg

With well over a decade of experience developing enterprise and cloud applications, Bartosz takes pride in ensuring that our solutions solve our clients’ business needs in the most user-friendly fashion. He has led technical services, professional support and development efforts at Motorola, PolSource and CPGvision. Bartosz leads the CPGvision development, data science and quality assurance teams to deliver our robust product roadmap and ensure ongoing product enhancement and support. Bartosz is based in Krakow, Poland where he enjoys spending time with his wife and two sons.


Connie Whitehouse

VP OF STRATEGY   linkedin_black_svg

Connie is a 30-year veteran in the CPG industry, focusing on trade and business analytics. She has cross-functional expertise managing and working with sales, sales finance, trade marketing, category management, and market research, with deep knowledge of data sources relevant to grocery, drug, mass, club, natural, and specialty channels. Connie brings her broad category experience to CPGvision’s customer success efforts to ensure that clients maximize the benefits of our solution suite and client feedback is incorporated into CPGvision’s strategy and roadmap. Connie holds an MBA in Strategic Management from Pace University in New York.


Pat Zalewski


Pat has 30+ years of client-focused global enterprise software experience and a deep knowledge of implementation, delivery, and support strategies surrounding TPx solutions. He’s an expert at merging technology solutions with business operations to drive meaningful results for consumer goods firms. Prior to joining CPGvision, Pat has held serval senior professional service roles in the TPM/TPO space, including CAS, Promax, and Wipro.


Alan Lindsay

VP OF PRODUCT MANAGEMENT   linkedin_black_svg

Alan has 20 years of experience developing and implementing software solutions for the Consumer Goods Industry including supply chain planning and optimization, and trade promotion management and optimization. Alan brings his extensive product management experience to CPGvision ensuring the integrated solutions suite provides RGM industry leadership. Prior to joining CPGvision, he held several senior product management roles in the TPO space, including Mercia Software, Infor Global Solutions, and Promax/Wipro.


Andrzej Goryca

VP OF OPERATIONS   linkedin_black_svg

Andrzej comes to CPGvision with over twenty years experience leading IT and Enterprise Systems team. He specializes in large-scale projects and had led ERP implementations across a variety of industries including New Space startups SpaceX and Virgin Orbit. He brings his extensive experience to lead our TPM/TPx implementations, data science, solution engineering and platform operations. Andrzej’s achievements are many but he considers his wife and three boys his finest.


Heather Hein

VP OF STRATEGIC ALLIANCES   linkedin_black_svg

Heather joins PSignite with a 25+ year career in Sales and Sales leadership across the SaaS, AdTech, and Media Industries. Her previous roles include leading sales teams in YOY revenue growth both through new business wins as well as growing existing partnerships with a focus on CPG and Retail. Heather focuses on collaborative partnerships and dedicates herself to understanding the goals and needs of her clients to provide the right mix of solutions to grow their businesses. Heather holds a B.A. in Journalism & Mass Communication from Iowa State University as well as Executive Leadership Certifications from the Co-Active Institute and the Leadership Circle. She is an avid traveler and on weekends can be found hiking, biking, and involved in her local community.


Paul Krause

VP OF HUMAN RESOURCES   linkedin_black_svg

Paul Krause is an accomplished human resources leader and organizational effectiveness consultant with 30 years of experience enabling organizations, teams, and individuals to thrive and succeed. He specializes in talent management, people practices in growth organizations and organizational strategy alignment. His passion is creating environments where individuals, teams and organizations can transform and breakthrough to unparalleled performance. Paul has been the Senior Advisor to the Chancellor at UNC-Chapel Hill where he managed the day-to-day priorities of the University Cabinet and advised the Chancellor on institutional strategy and alignment. Paul was Vice President Consulting at Beeline and delivered Accenture’s change leadership education programs throughout EMEA and Asia-Pac. His clients have included Starbucks, Hubspot, Zipcar, Prudential, Merck, Sanofi, Dartmouth College, Kraft, Kellogg’s, Tito’s Vodka, Nielsen, and Pfizer. Paul studied finance at the University of Illinois and holds an MBA from Kellogg School of Management at Northwestern University


Kris Tesch

VP OF CUSTOMER SUCCESS   linkedin_black_svg

Kris brings a diverse background of CPG experience from his time with CROSSMARK, where he held leadership roles ranging from Retail, Headquarter Sales, and Product Management. He has drawn on his invaluable experience to help CPGs better define and execute their RGM and Trade Management practices.

As VP of our Customer Success Team, Kris focuses on ensuring our customer base realizes the benefit of our products and maximizes their potential through continuous improvement and evolution through solution capabilities. During his downtime, Kris and his wife Sarah enjoy spending time outside with their kids and working their ranch in North Texas. 

Board Members:

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Adam Bartowski
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Art Roldan
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Mike Mellin

Our core values

We are committed to:


A People-Centric culture, focusing on our employees in order to deliver the right experience for our clients


A continuously evolving solution offering encompassing up-to-date industry knowledge to ensure we are meeting the current and future needs of our client base


Providing integrity, honesty, and transparency throughout every engagement


Check Out Our Current Openings

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