We are PSignite, the
company behind CPGvision

The founders and investors behind PSignite have built enterprise
software solutions and integration companies for decades. 

Our mission is to revolutionize TPM and empower consumer packaged goods companies of all sizes to achieve profitable revenue growth.

Our journey through the years



CPGToolbox founded - creates first full-cycle trade promotion management solution on the Salesforce Platform


PSignite, with 20 years of experience in building SaaS solutions on Salesforce, becomes the development arm of CPGToolbox


PSignite, invests in CPGToolbox, creating new platform to reinvent TPM and expand capabilities into Revenue Growth Management - CPGvision is born


PSignite fully acquires CPGvision


Team members across North America, LATAM, Europe, and Australia with deployments in over 60 countries

“Today, CPGvision empowers consumer goods companies of all sizes and complexities with advanced solutions and comprehensive support – with users in over 60 countries.”

Meet your dedicated team

Leadership team


Board members

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Don Lynch

BOARD MEMBER   linkedin

Don Lynch is a 35+ year veteran in the tech industry with expertise in channel strategies, executive relationship management, and building global partner ecosystems. He previously served as Senior Vice President of Global Cloud Solutions Alliances at Salesforce, where he oversaw the launch of new curricula. Prior to this role, he spent five years leading the buildout of Salesforce’s Global Partner Management teams.

Don was Group VP of CRM Alliances at Oracle for 8 years, managing SI partners in HCM, CRM, ERP, Supply Chain, and BI/EPM. He also helped create BEA Systems’ NA Consulting org and co-founded their Global Alliances program.

Prior to BEA, Don led IT teams at Holiday Inn Hotels where he drove the Client/Server transformation and served as CIO of Medaphis, the largest medical claims processing company in the US.

Don served 5 years as a Board Advisor for the Atlanta American Cancer Society and was a Salesforce Ventures Board Observer for PolSource, Virsys 12, and Coastal Cloud. He’s also a trusted advisor to many Salesforce CEO’s and Executive Leaders.

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Dave Falconer


Dave brings over 35 years of industry, consulting, and business leadership in the energy and technology sectors including ERP implementations, support engagements, and practice/business unit leadership. He is a creative and highly motivated senior digital and business leader with a successful track record covering industry, management consulting, M&A, and building and developing digital technology practices. Dave is, now advising organizations in product, go-to-market, and organizational strategy.
Following an early career as an engineer and in IT with Baker Hughes, Dave specialized in delivering and selling large-scale global CRM/ERP enabled business transformation and application outsourcing during tenures at Deloitte, Accenture, and Atos. Dave moved to practice leadership serving diverse clients across industry verticals, leading several of Cognizant’s European EAS businesses delivering innovative solutions in cloud digital CX, apps modernization, and digital integration enablement. Most recently Dave was the PolSource EMEA leader and Co-COO, building a formidable global Salesforce boutique through post-acquisition integration into EPAM.
Dave is an engineering graduate and holds a bachelor’s degree in electronic and information engineering from Robert Gordon University. Dave lives in Aberdeen Scotland and is married to Mandy with two grown-up children; Kate, a Doctor currently working in Melbourne Australia, and Tom, working on a Ph.D. in Copenhagen Denmark.

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Bartosz Dudziak



With well over a decade of experience developing enterprise and cloud applications, Bartosz takes pride in ensuring that our solutions solve our clients’ business needs in the most user-friendly fashion. He has led technical services, professional support and development efforts at Motorola, PolSource and PSignite. Bartosz leads the PSignite development, data science and quality assurance teams to deliver our robust product roadmap and ensure ongoing product enhancement and support. Bartosz is based in Krakow, Poland where he enjoys spending time with his wife and two sons.

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Chuck Medhurst



Chuck has held roles in executive management, operations, and finance with over 20 years’ experience in team leadership, strategic planning, and value proposition creation. His experience includes the funding and successful exit of VC-backed digital services and cloud computing startups. Chuck most recently led BMW Technology Corp. as President & General Manager where he founded and directed the operations for the BMW Global Digital Services Team developing mobile applications and Cloud platforms. In this role, Chuck directed the operations and finance for a global mobile internet service offering with 116M monthly active users and 220 employees across 6 countries.

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Jon Parker



Jon has 20 years of experience in the Consumer Goods, Retail, and Manufacturing industries. Jon is a strategic thinker with a willingness to challenge clients to be disruptive and not always default toward a more comfortable path. His hands-on leadership style and ability to conceptualize at a strategic level give him the ability to consistently provide high-value engagements with his clients. With over 15 years of experience in the http://Salesforce.com ecosystem, he has the ability to understand client needs to help them build roadmaps to provide continual value across their business by leveraging process improvement with the use of technology.

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 Connie Whitehouse



Connie is a 30-year veteran in the CPG industry, focusing on trade and business analytics. She has cross-functional expertise managing and working with sales, sales finance, trade marketing, category management, and market research, with deep knowledge of data sources relevant to grocery, drug, mass, club, natural, and specialty channels. Connie brings her broad category experience to PSignite’s customer success efforts to ensure that clients maximize the benefits of our solution suite and client feedback is incorporated into PSignite’s strategy and roadmap. Connie holds an MBA in Strategic Management from Pace University in New York.

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 Darren Little



Darren brings extensive experience, with a keen focus on ensuring clients realize the true value and business benefits of optimizing the effectiveness and efficiencies of their trade investments through best practice solutions and processes.

He has 12 years’ experience working for manufacturers, such as Kimberly Clark, George Western Foods, and Suntory, honing his understanding of the business problems, processes and change management challenges manufacturers face across Sales, Finance, Demand, and IT functions.

The last 15 years he has transitioned to vendor solutions working for Wipro Promax and Exceedra, spanning Global Sales, Product Engineering, Delivery and Business Consulting across TPX and Retail Execution solutions.

With over 40 successful solution implementations across the globe, Darren brings the right mix and experience of People, Process and Systems together to drive our solutions to the next level as VP of Product.

Darren lives in Sydney, Australia with his wife and two children.

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 Pat Zalewski



Pat has 30+ years of client-focused global enterprise software experience and a deep knowledge of implementation, delivery, and support strategies surrounding TPx solutions. He’s an expert at merging technology solutions with business operations to drive meaningful results for consumer goods firms. Prior to joining PSignite, Pat has held serval senior professional service roles in the TPM/TPO space, including CAS, Promax, and Wipro.

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 Kris Tesch



Kris brings a diverse background of CPG experience from his time with CROSSMARK, where he held leadership roles ranging from Retail, Headquarter Sales, and Product Management. He has drawn on his invaluable experience to help CPGs better define and execute their RGM and Trade Management practices.

As VP of our Customer Success Team, Kris focuses on ensuring our customer base realizes the benefit of our products and maximizes their potential through continuous improvement and evolution through solution capabilities. During his downtime, Kris and his wife Sarah enjoy spending time outside with their kids and working their ranch in North Texas. 

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 Adam Bartkowski



Adam is the Founder and Chairman of PSignite. He is a Global Advisor to EPAM, a Board Member of LCT Inc., and Cluster SA. Prior he was the founder of PolSource, the CEO of Apriso Corporation, and the Senior Vice President of New Markets and Strategic Planning at ADP Dealer Services. He holds an MBA from the Kellogg School of Management at Northwestern University and a BA from Amherst College. He resides in Las Vegas, Nevada.

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 Art Roldan

BOARD MEMBER  linkedin


Art is a seasoned technology entrepreneur with over 30 years of experience in the software industry including CEO roles at companies in the payments, managed network security services, mobility, and sales engineering automation technology sectors. Those companies were acquired by public companies: ACI Worldwide, Singtel, Nokia, and JD Edwards (ORACLE), respectively. Art was recognized in Crain’s Internet 100 Executives and has been an active investor and Board Director of Venture Capital and Private Equity backed software companies and currently is a board advisor to RPM Ventures. Art began his career at IBM and holds a BS in business administration from DePaul University.

Our core values

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A people-centric culture, focusing on our employees in order to deliver the right experience for our clients


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A continuously evolving offering, based on up-to-date industry knowledge to meet the current and future needs of our clients

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Providing integrity, honesty, and transparency throughout every engagement


The departments behind your success

Customer Success

With our highly recognized customer success team, you receive continuous support from industry experts, ensuring that your user base optimizes the system and grows their skillsets.

Data Science

Let our in-house data scientists help you maximize the value of your data! They provide a robust foundation of predictive analytics to inform forecast accuracy, trade optimization, and pricing strategies.

Product Management

Our product management team works every day to ensure our product evolves with your needs and is designed for the highest ease of use and reliability.

Global Enterprise Implementation

Our global team is highly experienced in meeting the needs of our clients across various countries. We offer comprehensive implementation, training, and change management, providing both on-site and virtual support tailored to your unique business processes.

Product Development

Our army of solution engineers, architects, and developers brings you the most robust, reliable, scalable, and easy-to-use system.

Customer Solutions Engineering

Our non-enterprise clients are the focus of our Customer Solutions team. Whether big or small, they are dedicated to getting the job done for you by delivering training and providing support throughout the lifetime of our partnership.

Sales and Solution Engineering

Our Sales and Solution Engineering team plays an integral role in creating your unique solution journey. Our team of experts will identify your business needs and develop a tailored program.

Strategic Alliances

Our Strategic Alliances team collaborates with industry partners to enable joint solution and delivery options to unlock long-term client value.

Best-in-class distinctions from the POI 2023 EPx Vendor Panorama

CPGvision was awarded three best-in-class distinctions in the Promotion Optimization Institute’s 2023 Enterprise Planning Vendor Panorama report.

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Trusted by leading consumer goods brands
around the world

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