Not just a vendor. A lasting partnership.

At CPGvision, customer success is always our top priority. And we make sure our team aligns with our core set of values. Our goal is to provide a service that allows our clients to be efficient with their trade spend. This means we enable you to take a local service globally. 

When our clients succeed, we succeed. And while we’re a tech-driven company, we’ve walked in your shoes and want to help our clients succeed. This means that from onboarding and beyond, we’ll be there to help you with a successful tech rollout. We don’t just provide technology, we solve business problems. 

We’re here to support you, from implementation and beyond. We don’t only empathize with your problems, we know how to solve them. We put the data science where it belongs-in your user’s hands, where they can apply local knowledge. We’re de-mystifying the black box of data models and bringing you the most advanced functionality in the CPG industry. 


At CPGvision, we’re aligned around a common core of values. The most important being to deliver the most value we can to each client.”

Mike Mellin, CEO, CPGvision.

Line 69   Our Values

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Delivering Client Success

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Providing integrity, honesty, and transparency at every step

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Continually improving our products and services on behalf of our clients

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We have the opportunity to keep our ears to the ground when it comes to true user requirements and tech needs. We work with our clients from implementation and beyond, which means we are dedicated to listening to client feedback. 

Transparency shouldn’t be one-sided, especially when it comes to trade management processes. Each client we work with has unique requirements and has different metrics when measuring success. That’s why we’re natively built on Salesforce, which means our solutions are highly configurable without any complicated coding required. And as your trade management processes evolve, we’ll work with you day in and day out to continuously improve. 

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Line 69   Meet the Team


Adam Bartkowski

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Adam is the Founder and Chairman of CPGvision. He is a Global Advisor to EPAM, a Board Member of LCT Inc., and Cluster SA. Prior he was the founder of PolSource, the CEO of Apriso Corporation, and the Senior Vice President of New Markets and Strategic Planning at ADP Dealer Services. He holds an MBA from the Kellogg School of Management at Northwestern University and a BA from Amherst College. He resides in Las Vegas, Nevada.


Art Roldan

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Art is a seasoned technology entrepreneur with over 30 years of experience in the software industry including CEO roles at companies in the payments, managed network security services, mobility, and sales engineering automation technology sectors. Those companies were acquired by public companies: ACI Worldwide, Singtel, Nokia, and JD Edwards (ORACLE), respectively. Art was recognized in Crain’s Internet 100 Executives and has been an active investor and Board Director of Venture Capital and Private Equity backed software companies and currently is a board advisor to RPM Ventures. Art began his career at IBM and holds a BS in business administration from DePaul University.


Mike Mellin

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As the Chief Executive Officer of CPGvision, Mike Mellin’s #1 priority is to deliver customer success and consistent value to each client. With 16 years working at Salesforce under his belt, Mike’s leadership style reflects trust and confidence in his team to make their own decisions and drive strategy that reflects CPGvision's common core of values. Today, Mike lives in Western Chicago and is a proud father of four sons.


Chuck Medhurst

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Chuck has held roles in executive management, operations, and finance with over 20 years’ experience in team leadership, strategic planning, and value proposition creation. His experience includes the funding and successful exit of VC-backed digital services and cloud computing startups. Chuck most recently led BMW Technology Corp. as President & General Manager where he founded and directed the operations for the BMW Global Digital Services Team developing mobile applications and Cloud platforms. In this role, Chuck directed the operations and finance for a global mobile internet service offering with 116M monthly active users and 220 employees across 6 countries.


Connie Whitehouse

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Connie is a 30-year veteran in the CPG industry, focusing on trade and business analytics. She has cross-functional expertise managing and working with sales, sales finance, trade marketing, category management, and market research, with deep knowledge of data sources relevant to grocery, drug, mass, club, natural, and specialty channels. Connie brings her broad category experience to CPGvision’s customer success efforts to ensure that clients maximize the benefits of our solution suite and client feedback is incorporated into CPGvision’s strategy and roadmap. Connie holds an MBA in Strategic Management from Pace University in New York.


Pat Zalewski

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Pat has 30+ years of client-focused global enterprise software experience and a deep knowledge of implementation, delivery, and support strategies surrounding TPx solutions. He’s an expert at merging technology solutions with business operations to drive meaningful results for consumer goods firms. Prior to joining CPGvision, Pat has held serval senior professional service roles in the TPM/TPO space, including CAS, Promax, and Wipro.


Alan Lindsay

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Alan has 20 years of experience developing and implementing software solutions for the Consumer Goods Industry including supply chain planning and optimization, and trade promotion management and optimization. Alan brings his extensive product management experience to CPGvision ensuring the integrated solutions suite provides RGM industry leadership. Prior to joining CPGvision, he held several senior product management roles in the TPO space, including Mercia Software, Infor Global Solutions, and Promax/Wipro.


Bartosz Dudziak

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With well over a decade of experience developing enterprise and cloud applications, Bartosz takes pride in ensuring that our solutions solve our clients’ business needs in the most user-friendly fashion. He has led technical services, professional support and development efforts at Motorola, PolSource and CPGvision. Bartosz leads the CPGvision development, data science and quality assurance teams to deliver our robust product roadmap and ensure ongoing product enhancement and support. Bartosz is based in Krakow, Poland where he enjoys spending time with his wife and two sons.


Andrzej Goryca

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Andrzej comes to CPGvision with over twenty years experience leading IT and Enterprise Systems team. He specializes in large-scale projects and had led ERP implementations across a variety of industries including New Space startups SpaceX and Virgin Orbit. He brings his extensive experience to lead our TPM/TPx implementations, data science, solution engineering and platform operations. Andrzej’s achievements are many but he considers his wife and three boys his finest.


Dan Maxwell

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Dan is a 30-plus year industry veteran working for leading consumer goods manufacturers and solution providers focused on the CPG & Retail industries. He is dedicated to helping transform consumer goods companies, their retail customers and consumers, with focus on trade management/optimization, revenue management, sales, marketing and finance. He joins CPGvision from Visualfabriq, Americas. Dan holds a BS degree in Business Management from San Diego State University. He resides in the San Francisco Bay Area (Pleasanton) with his wife Theresa and their three pets and is a proud father and now… grandfather.


Heather Hein

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Heather joins PSignite with a 25+ year career in Sales and Sales leadership across the SaaS, AdTech, and Media Industries.
Her previous roles include leading sales teams in YOY revenue growth both through new business wins as well as growing existing partnerships with a focus on CPG and Retail.
Heather focuses on collaborative partnerships and dedicates herself to understanding the goals and needs of her clients to provide the right mix of solutions to grow their businesses.
Heather holds a B.A. in Journalism & Mass Communication from Iowa State University as well as Executive Leadership Certifications from the Co-Active Institute and the Leadership Circle. She is an avid traveler and on weekends can be found hiking, biking, and involved in her local community.