Understand the consumer value equation to balance volume and profit
Maximize your margins by quantifying
the impact of price changes
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Price elasticity modeling
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Price scenario planning
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Competitive analytics
![Price elasticity modeling](https://www.cpgvision.com/hubfs/%5B2023%5D%20Website%20rebrand/Homepage/Price%20elasticity%20modeling.webp)
Price elasticity modeling
Tailor your pricing strategies across products and regions to resonate with your consumers and boost your bottom line. Effortlessly generate account/SKU level elasticity coefficients.
![Price scenario planning](https://www.cpgvision.com/hubfs/Group%2020068.webp)
Price scenario planning
React quickly to changing market dynamics with AI-driven price scenario planning.
![competitive analytics](https://www.cpgvision.com/hubfs/Group%2020069.webp)
Competitive analytics
Gain a competitive edge by understanding how your product interacts with competitive items.
Synthesize data, simulate scenarios, and make actionable decisions in a fraction of the time it takes in Excel!
How CPG companies use CPGvision’s
Price Optimization capabilities
Manage pricing and balance sales with profitability
Leverage updated models to quickly generate actionable insights and use powerful scenario planning capabilities to wargame potential outcomes.
![Mask group](https://www.cpgvision.com/hubfs/Mask%20group.webp)
![Mask group (1)](https://www.cpgvision.com/hubfs/Mask%20group%20(1).webp)
Save your company money
Just the right balance of AI and user input to generate realistic and actionable scenarios that achieve better financial results.
Stay responsive and agile in changing conditions
Seamlessly adapt to market shifts, ensuring your brand is always ahead of the curve.
![Mask group (2)](https://www.cpgvision.com/hubfs/Mask%20group%20(2).webp)
Sophisticated price elasticity modeling to help you make strategic decisions
With CPGvision’s pricing capabilities you can create and evaluate "what-if" scenarios, enabling rapid calculation of the impact on key metrics such as volume, revenue, and profit. It strikes a perfect balance between granular data and usability, ensuring detailed analysis without overwhelming complexity.
![Group 20456 (2) Group 20456 (2)](https://www.cpgvision.com/hs-fs/hubfs/%5B2023%5D%20Website%20rebrand/Homepage/Group%2020456%20(2).webp?width=2000&height=1501&name=Group%2020456%20(2).webp)