Trade promotion optimization software for profitable revenue growth

The data-driven answers you need, with the most advanced functionality in the industry. Discover a solution that puts machine learning in the hands of users to optimize pricing, promotions, scenario plans, and trade spend across your organization.

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TPOvision is layered onto the capabilities TPM has
to option with:

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Full Plan



TPOvision utilize industry-specific ML and AI algorithms to create promotion recommendations to meet your financial objectives, while minimizing trade spend investment. What-if simulation allows you to understand the impact of different strategies, before executing.

Line 69 (1) Less compiling. More executing.

The Insights package from TPOvision equips you with a suite of advanced reports and dashboards that help you understand your trade spend effectiveness through:

  • P&L views
  • Pre and post-event analysis 
  • Price sensitivity
  • Win/win reports
Trade promotion optimization tool
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Line 69 (1)Speedier actions. Smarter decisions.

Tap into advanced AI and machine learning capabilities that give you deep mathematical and statistical models for accurate forecasts and predictions.

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Line 69 (1)Ignite your TPO activities.

Get ready to improve forecast accuracy across your promotions and provide increased accuracy for sales and spend forecasts.

Colleagues using trade promotion optimization software
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Worker using TPO tool

Line 69 (1)Boost your ROI with effective trade spend investments.

Create and optimize your set of promotions based on targets and guardrails. TPOvision helps you manage margin and revenue goals, while optimizing trade spend needed to succeed.

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Line 69 (1)Quickly understand the impact of your decisions.

Scenario planning allows you to create multiple versions of your account plan, so you can get a full picture of the roll-up of volume, revenue, and profit across plans with different strategies and tactics. Then, decide which to implement and push back to your TPM calendar.

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"We now have visibility to our total trade investment... This keeps us on track to meet our sales and efficiency goals.”
Jim Davock
Chief Sales Officer of Panos Brands

Line 69   How can we help you?

Frequently asked questions (FAQ)


Where is CPGvision hosted?

CPGvision is a true SaaS, hosted in the Salesforce Multi-tenant Cloud.

Do I have to be a Salesforce customer before I can implement CPGvision?

No, the cost of your salesforce licenses are included in the solution cost, we will order and install your entire instance in the implementation process.

Is CPGvision customizable?

Because CPGvision is highly configurable, most clients need minimum to no customization. However, it is customizable if necessary.

Will we need separate instances to roll-out geographically?

No, CPGvision takes advantage of Salesforce’s multilingual and multi-currency capabilities.

What data will I need?

At a minimum, you will want to integrate your sell-in data, or shipments, along with master data (products, accounts, pricing etc.). Most clients also integrate sell-out, or POS as well as sell-through, or Spin data.

Does CPGvision handle distributor relationships?

Distributors and Indirects can be uniquely planned in an independent but related manner within CPG Vision. Indirects are managed as a child of the distributor with related sell-through data for ROI analysis. We also have a unique multi-distributor capability for more complex scenarios of net pricing impacts.

Can a deduction be settled to more than one promotion?

Yes, and more than one deduction can be settled against a given event as well.

How do accruals work?

CPGvision tracks spend in many stages: Target, Plan, Committed, Accrued and Actual. Accrued spending is based on the planned funding * actual sales, and is utilized before all expenses are received in the form of deductions from the retail customer.

How long is implementation?

CPGvision has three levels of implementation, Gold with Go-Live in five - ten weeks, Platinum with Go-Live in 10-20 weeks and Custom for more complicated setups, which typically run 12+ weeks.

Which ERP systems does CPGvision integrate with?

CPGvision integrates with every ERP, as well as data lakes, third party deduction programs like High Radius as well as various other programs in retail execution, demand planning etc. Salesforce’s open API structure allows for ease of integrations.

Can CPGvision assist us with data management?

Yes, we have additional data management packages available based on client needs.

What if I don’t have baselines?

Our base and uplift module utllizes the latest in AI and Machine Learning to generate the base and uplift needed for good trade promotion management and forecasts.

Does CPGvision integrate with our POS data?

Yes, any POS data source that is provided at the Account/SKU/Week level can be integrated. If this information is not in a client’s data lake we can provide integration packs to assist.

Does CPGvision handle production/demand forecasting?

CPGvision generates both a consumption and shipment forecast which are integral inputs into most demand planning systems.

Does CPGvision scan in deductions and settle them automatically?

CPGvision has an auto-settlement capability

Does CPGvision only allow me to plan for my Modern Trade events?

In addition to modern trade, CPGvision will also allow for planning and tracking of your traditional trade longer termed contracts and rebates.We give you the full view of all of your trade spend activity in a single solution and user interface.


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