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Our resources are backed by deep industry knowledge all the way through, with 150 years of combined real-world experience.




Use this checklist template to compare features and market fit across vendors to choose the right TPM solution for your organization.

Global considerations checklist for a TPM solution

Use this checklist to compare implementation requirements across TPx vendors to choose the best one!

Implementation checklist for a TPM solution

Use this checklist to compare security requirements across vendors to choose the best fit for your organization.

Security checklist for a TPM solution

Explore how AI and ML can revolutionize trade promotion spending optimization, providing statistical evidence and real-world examples of their superiority over traditional approaches.

Optimizing trade promotion spending with AI and ML for consumer-packaged goods companies

Maximize your trade promotion solution by implementing a change management plan that will enable a smooth transition.

6 steps for successful change management

Use this guide to develop an effective TPx training program that will engage all stakeholders

Guide to developing an effective TPx training program

Learn what are the three key areas to consider in order to gain payback on the cost of a TPM solution.

Building a business case for TPM based on ROI

Prepare for more of the same as well as the new disruptors of 2024 by putting 4 key items on your to-do list.

Prepare for the new disruptors of 2024

Learn how you can be fully equipped to make the right decisions, at the right time, with a customer support team you can trust. 

The Team You Work With Matters

Are you looking to implement a new Trade Promotion Management solution for your organization? Our CPG experts have identified the 7 keys for successful TPM implementations, and we want to share them with you!

The 7 keys to successful TPM implementations

An ROI calculator to support consumer goods manufacturers in building an effective and comprehensive business case for implementing trade promotion management software

TPM ROI calculator

Dreaming of a smoother AOP process? Learn how you can get everyone on the same page from the beginning, and keep them there.

Annual Operating Plan

In this guide, we’ll walk you through how to set yourself up for success, from organizational readiness through to vendor selection, and receive an RFP template designed by our CPG experts.

Running a successful RFP

Navigate the complex world of trade promotions with confidence with our comprehensive list of TPM acronyms.

TPx Acronyms and Abbreviations Glossary

Learn how you can position yourself and your organization for continued success in 2023 and beyond by understanding and harnessing these trends!

9 Industry Trends Impacting RGM for 2023 and Beyond

Learn how a Pet Food Manufacturer managed to reduce their outstanding deductions by 80%, with almost no deductions remaining outstanding for more than 60 days.

Enhance broker collaboration with shared access to TPM

Learn about a successful TPM journey and what you need to consider along the way.

Everything you need to know before implementing a TPM software

Discover how a TPM solution can help you manage indirect distributor relationships

Use Case: Indirect Distributor Relationships

Ensure successful implementation for TPM, TPO, or RGM with a foundation of high-quality data

Pre-Implementation Guide


Understand the core components of an effective TPM solution

Guide to TPM essentials for CPG companies


Find new opportunities to improve promotion planning and sales in the midst of unprecedented crises and events.

3 important revenue growth tools to stay prepared for economic uncertainty

Measure the effectiveness of historical promotions and apply learnings in the future with base and uplift models.

How to build a strong TPM, TPO, and

RGM foundation

Use price elasticity, base and uplift modeling, and analytics to manage and optimize your trade spend.

Stay prepared for the new normal in trade promotion and revenue growth management

Move away from spreadsheets and deploy more effective promotions, gain financial visibility and increased profits.

Unshackling sales from spreadsheets


Drive customer engagement and conversion rates with a well planned omnichannel strategy with minimal friction.

Bridging the gap to gain visibility into direct and indirect sales

Encourage your sales team to accept and even endorse a TPM software solution following these ten stages.

The change management battle: Sales vs. Senior management

Learn how manufacturers can profit from gaining a better understading of how indirect customers truly impact revenue.

5 trade fund reports a CFO can't live without 


Quickly and easily evaluate trade spend effectiveness with these five reports designed to accelerate insights and drive profitable decision-making.

Trade Promotion Management in today's omnichannel world






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