An effective Trade Spend Strategy starts with accurate base and uplift models:
Whether you’re just moving from disjointed spreadsheets to a TPM software, or are further along with your TPO and RGM processes, accurate baseline modeling will drive your success.
For CPGs, promotions are a key (and resource-intensive) component of the market mix. But without accurate base and uplift models, measuring the effectiveness of your promotions and applying your learnings to future promotions can be nearly impossible.
Download our free resource to understand how base and uplift modeling can help you build a strong foundation for TPM, TPO and RGM.
When our clients succeed, we succeed.
Overall experience with CPGvision is positive as rarely do you find software companies like CPGvision that provide personalized implementation and support from the CEO and thru to Technical Support levels.”
CPGvision has given our internal stakeholders access to sales plans and forecasts, providing transparency and fostering collaboration. We now have visibility to our total trade promotion investment as well as sales volume forecast and can see the immediate impact of changes to the plan. This keeps us on track to meet our sales and efficiency goals.”
Fantastic TPM solution! Cutting planning time dramatically vs use of excel, providing accurate ROI analysis through integration with syndicated data, & providing a simpler solution to deduction management vs our prior process.”