An effective Trade Spend Strategy starts with accurate base and uplift models:
Whether you’re just moving from disjointed spreadsheets to a TPM software, or are further along with your TPO and RGM processes, accurate baseline modeling will drive your success.
For CPGs, promotions are a key (and resource-intensive) component of the market mix. But without accurate base and uplift models, measuring the effectiveness of your promotions and applying your learnings to future promotions can be nearly impossible.
Download our free resource to understand how base and uplift modeling can help you build a strong foundation for TPM, TPO and RGM.