Manage pricing and balance sales with profitability
Leverage updated models to quickly generate actionable insights.
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Price elasticity modeling
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Price scenario planning
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Competitive analytics
Price elasticity modeling
Understand your consumers' buying behaviors. Set prices that not only resonate with them but also boost your bottom line.
Effortlessly generate account/SKU level elasticity coefficients. Tailor your pricing strategies across products and regions with our intuitive and powerful price management software.
Price scenario planning
Why react to market changes when you can predict them with constantly updated models? Our tools empower you to foresee market trends, ensuring you're always ahead of the curve.
Seamlessly adapt to market shifts, ensuring your brand remains responsive and agile in changing conditions.
Competitive analytics
Gain a competitive edge by understanding your market position in real-time. Discover how your pricing strategy stands in the market and leverage insights to ensure your brand remains a top choice for consumers.
Key questions answered
How often do we need to re-generate price elasticity models?
Changing market conditions require more frequent updates to price elasticity models than were needed historically. We can update models with relative frequency depending on when new data becomes available and the tolerance within the organization to fluidity of numbers. Frequency is evaluated on a business case basis.
How granular can we get with price elasticity? How does the software help me manage the granularity without drowning in data?
You get the best of both worlds in managing pricing in CPGvision: Granularity and practical applicability. To effectively manage pricing, it is essential to have the flexibility to set prices at a level that aligns with your business requirements and to access detailed insights when required.
With our pricing functionality, elasticity is generated at the account/SKU level, giving the Revenue Growth Manager the freedom to operate at any level in the product and geography hierarchy they require. This empowers you to roll up data, create hypothetical scenarios, and quantify outcomes at a level that is most relevant to your business needs.
How often do we need to re-generate price elasticity models?
Changing market conditions require more frequent updates to price elasticity models than were needed historically. We can update models with a relative frequency depending on when new data becomes available and the tolerance within the organization to the fluidity of numbers. Frequency is evaluated on a business case basis.