Drive profitable revenue growth with CPGvision

Elevate your trade spend strategy and increase profitability with the only solution integrating TPM, TPO, and price analytics in a single platform, brought to you by PSignite.

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Trusted by leading consumer goods brands
around the world

 

TRADE PROMOTION MANAGEMENT

Lose the spreadsheets and reduce errors

No more disjointed spreadsheets, disparate emails, and siloed systems: manage the entire cycle of promotions in one single place.

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TRADE PROMOTION OPTIMIZATION

Build better plans faster

Take advantage of AI-powered, constraint-based what-if scenarios to optimize plans and generate accurate sales, volume and profit projections.

PRICE OPTIMIZATION

Make smarter pricing decisions with AI

AI-driven scenario-planning that allows optimizing pricing to maximize sales and profit.

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CPGVISION BY PSIGNITE

What makes us different

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PLATFORM

Industry-leading capability meets unmatched ease of use

We've integrated over a decade of feedback from our customers and prospects into our CPGvision platform. We have focused on designing powerful features that require fewer clicks and embed more information precisely where you need it, empowering you to build better plans, faster. 

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TECHNOLOGY

Built on modern, scalable, secure, and reliable technology

Complex, custom systems are a thing of the past. Today, leading companies prioritize building composable environments that allow people to solve their problems. PSignite has championed this approach throughout the years, offering the configurability you need and the full potential of the Salesforce platform you have come to love. 

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ARTIFICIAL INTELLIGENCE

AI and ML power the entire CPGvision platform

Experience the benefits of our multi-model approach, real-time data access, and a practical application of AI and ML. PSignite’s models are not source-constrained and our guardrails are robust, allowing you to strategize for potential situations, maximize profitable revenue growth, and unleash your organization's true potential.

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PEOPLE

Custom and precise implementations + personalized support

Simply put, we get the job done. Entrust your project to a single partner who will be dedicated to (and accountable for) successful implementation and change management. Our knowledgeable team of CPG and TPx experts will work with your team every step of the way, from initial blueprinting all the way to training and ongoing support.

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PLATFORM

Industry-leading capability meets unmatched ease of use

 
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TECHNOLOGY

Built on modern, scalable, secure, and reliable technology

 
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ARTIFICIAL INTELLIGENCE

AI and ML power the entire CPGvision platform

 
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PEOPLE

In-depth industry experience drives successful outcomes

 
TESTIMONIALS

Why our customers love working with CPGvision

Reviews

The business of setting up a TPM can be a messy and complicated process (because of the massive amounts of data needed). Still, the Customer Success team has the patience of Ward & June Cleaver. They are able to troubleshoot just about every question, comment, or issue that may arise from your organization.
*CLIFF NOTES* Connie Whitehouse ROCKS!

 

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Dathan S. | Director of Sales at PANOS Brands

I have used CPGvision in two different companies –one in a startup that was driven by distributor and POS data and the second in a family-run company that is driven by shipment data. CPGvision allows me to build a demand and trade planner at the same time. As we roll out the tool, it will also allow contract deduction and clearing faster than before.

 

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Matthew N. | Senior Vice President

 

Fantastic TPM solution! Cutting planning time dramatically vs use of Excel, providing accurate ROI analysis through integration with syndicated data, and providing a simpler solution to deduction management vs our prior process.

 

Zach W. | Senior Trade Finance Manager

 

This is a good tool for deductions, settlements, as well as p&l management. [CPGvision has] a good group of people who worked alongside us to implement and train us on a weekly basis. Very helpful and responsive teams of customer service and training staff. They listened to our feedback on the platform and accommodated as needed.

 

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Kristen L. | Key Account Manager at Abbott

 

Of all the TPM systems I have worked with CPGvision is the best one yet. They have refined the system interactions to align with the target users. The team is extremely knowledgeable regarding trade management, financial interactions, and the role that syndicated data and other elements play in our space. Most importantly the service that we have received is A+. From developers to administrators, everyone is hands-on and super responsive. You could not ask for a better solutions partner.

 

Belinda C. | Director of Strategy

 

Our company has been a user of the tool for two years. It has allowed us to more effectively manage trade spend and minimize "surprises" to our trade budget. We use brokers in our sales network and CPGvision has allowed our brokers to have immediate access to their trade budgets, estimated spend, and results. The tool is also used to manage our deductions. We have reduced our outstanding deduction from over $1.2M to less than $200K with very few deductions outstanding for more than 60 days.

 

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Ann W. | American Nutrition

 

CPGvision is a robust solution for the investment. The platform has allowed for a great deal of customization and it's allowed us to build a trade planning foundation that we can expand to multiple brands. The support we receive from CPGvision is outstanding. They always go above and beyond to help keep our system up and running. 

 

Brian U. | Director of Business Intelligence at CPG Brand

 

The solution is the best of both worlds, a product that was created from the ground up by experts in the field who know trade spend, plus the integration to full Sales Force background and data. We were able to implement this solution to track our trade spend across the enterprise and at the same time integrate the promotional spend and dates with our account management. 

 

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Team Leader at Mattel

 

CPGvision has given our internal stakeholders access to sales plans and forecasts, providing transparency and fostering collaboration. We now have visibility to our total trade promotion investment as well as sales volume forecast and can see the immediate impact of changes to the plan. This keeps us on track to meet our sales and efficiency goals.

 

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Jim D. | Chief Sales Officer at PANOS Brands

When looking for a trade spend solution you want to take so many factors into consideration: does the solution work for me, does it meet my use cases, what can it do and can't do, how will it interact with other data, how to get adoption from a sales organization, can it talk to my CRM, my Retail Execution team, my Sales Performance solution... and if you choose CPGvision, the answer is yes.

 

IT Leader

 

CPGvision provides exceptional support, guidance, and product enhancements. They have been very understanding of our business needs and have incorporated some of our requests into their core product. The CPGvision solution permitted us to replace two different 3rd party trade applications with a single Salesforce solution to track all of our trade spend events. We achieved overall cost and manpower savings while gaining significant planning and reporting functionality. CPGvision has been a profitable partnership.

 

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Business Systems Analyst at Fruit of the Loom

 

I believe CPG has provided time-saving benefits for both myself in finance and the reps and has eliminated duplication in many ways. As for my contacts at CPG –they are great to work with, patient, understanding, try to accommodate your needs, and give you guidance. Truly enjoy working with them.

 

Trade Promotion Analyst at Pharmaceutical company

 

Overall experience with CPGvision is positive as rarely do you find software companies like CPGvision that provide personalized implementation and support from the CEO and through to Technical Support levels.

 

Mark S. | IT Business Partner at Pharmaceutical company

 

Get real-time visibility into your trade performance. All in one place.

TRADE PROMOTION MANAGEMENT FOR CPG BRANDS

A single source of truth to manage the
entire lifecycle of your trade promotions

 

 

RESOURCES

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