Trade Accruals Done Right!

Eliminate the accruals agony! Generate automated, granular, and configurable accruals with CPGvision.

accruals
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Event-level accrual accuracy

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Full audit trail and financial controls

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Configurable to your finance requirements

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Simplified for everyday users

WHY IT MATTERS

Stop approximating. Start knowing.

 Not all TPM platforms treat accruals the same way — and it's easy to underestimate the gap until you're already live on one that doesn't tie out. CPGvision was built over more than a decade of CPG-specific development, with GL-level financial discipline as a core requirement from day one, not a bolt-on feature. 

CPGvision takes a different approach. Every promotional event generates its own accrual, calculated to match your actual spend commitments and configured the way you need it. Whether it’s a month with no promotions or a month with a full calendar, your accruals reflect what’s really happening, not a blended estimate.

The outcome is a liability booking your finance and sales teams can both trust - fast, automated and granular.

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THE CPGVISION APPROACH

Complexity configured once. Reliability delivered always.

Trade accruals can be complex; different spend types, different calculation rules, different finance processes across business units. CPGvision handles that complexity through a configuration-first approach: your requirements are defined upfront, including GL account mapping, calculation methodology, and integration settings. Once configured, the system runs automatically. Users don't need to decide how something accrues. They just plan and execute promotions, while the system handles the accruals with the precision and controls finance requires.

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POWERFUL FEATURES

The control finance requires. The simplicity users expect.

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Event-level accrual calculation

Accrue by customer, product, and day against each individual promotion, not a blended rate across all shipments.

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Multiple spend type support

Lump sum, off-invoice/pricing conditions, bill back, and scan-based accruals, the four most common spending types in CPG, all handled natively.

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Auto-actualization from actuals

As shipment and scan data comes in, the system automatically adjusts accruals to reflect real results, no manual intervention needed.

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ERP integration or comparison mode

Send event-level accruals directly to your ERP to replace rate-based entries, or use CPGvision as a parallel source of truth to benchmark against your existing ERP accruals.

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Configurable calculation logic

Define how each spend type accrues: on day one, evenly spread over the event, weighted, or triggered by data receipt. Configured once to match your finance process.

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Funding controls (soft and hard)

Set trade spend budgets and control how they're allocated. Configure soft warnings or hard stops to prevent overspending, at whatever level of granularity finance requires.

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Guardrails for promotional strategy

Beyond budget controls, set guardrails around promotional pricing thresholds and minimum ROI requirements to keep commercial activity within agreed parameters.

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Automated write-backs and overpayment handling

When events close and funds go unspent, or a settlement exceeds the accrual, the system handles the write-back or adjustment automatically.

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Full audit trail and transactional controls

CPGvision is a transactional system built to finance-grade standards; complete visibility, status tracking, and controls at every stage of the accrual lifecycle.

Let's talk accruals

Whether you're standing up trade accruals for the first time or replacing a system that's never quite tied out, our team, staffed with CPG trade finance professionals, can help. Group 20482

Frequently Asked Questions

What is a trade accrual?

A trade accrual is an accounting entry that recognizes a promotional or trade spend obligation in the period it's incurred, rather than when it's eventually invoiced or paid.

Why do CPG companies need trade accruals?

Because retailers typically invoice 60–90 days after a promotion, accruals prevent large, unpredictable swings in monthly P&L and give Finance an accurate, real-time view of trade spend liability.

What's the difference between a trade accrual and a trade budget?

 

A budget is the amount of funding allocated to spend; an accrual is the accounting recognition of what's owed for spend that's already happened or been committed but not yet invoiced.

How does CPGvision automate trade accruals?

CPGvision generates accruals from live shipment and point-of-sale data, applies configurable rules by spend type and financial calendar, and integrates directly with your ERP down to the general ledger — automating what many companies still do manually in spreadsheets.

Does CPGvision work with our ERP?

Yes. CPGvision is ERP-agnostic and integrates with all major ERP platforms, maintaining financial discipline down to the general ledger level.