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Valuable resources at your fingertips

Industry best practices, tools and tips for TPx professionals.

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Find new opportunities to improve promotion planning and sales in the midst of unprecedented crises and events.

3 important revenue growth tools to stay prepared for economic uncertainty

Measure the effectiveness of historical promotions and apply learnings in the future with base and uplift models.

How to build a strong TPM, TPO, and

RGM foundation

Use price elasticity, base and uplift modeling, and analytics to manage and optimize your trade spend.

Stay prepared for the new normal in trade promotion and revenue growth management

Move away from spreadsheets and deploy more effective promotions, gain financial visibility and increased profits.

Unshackling sales from spreadsheets

 

Drive customer engagement and conversion rates with a well planned omnichannel strategy with minimal friction.

Bridging the gap to gain visibility into direct and indirect sales

Encourage your sales team to accept and even endorse a TPM software solution following these ten stages.

The change management battle: Sales vs. Senior management

Learn how manufacturers can profit from gaining a better understading of how indirect customers truly impact revenue.

5 trade fund reports a CFO can't live without 

 

Quickly and easily evaluate trade spend effectiveness with these five reports designed to accelerate insights and drive profitable decision-making.

Trade Promotion Management in today's omnichannel world

 

 

 

 

 

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