Effective trade promotion management and optimization start with accurate base and uplift models. Here's why.
What needs should an RFP address?
A solid RFP will simplify the process of choosing a TPM vendor and it should address all of your expectations as well as the needs of all parties within your organization. Think about how the vendor will approach your objectives and help you solve the questions that you have.
What should be the next steps after completing an RFP?
You might have received RFPs from different vendors. Try comparing what each has to offer and how they are approaching your needs, and select the better option. A good place to start comparing is to define the features and attributes that are most important to your business.
When selecting a vendor, what other things should I pay attention to apart from the RFP?
It might be useful to do some research about your vendor’s organization and find out how easy it is to implement their solution, whether or not they have experience with other CPG companies or their industry knowledge.