Fruit of the Loom

Fruit of the Loom

Textiles & apparel manufacturing industry

Fruit_logo 1

Fruit of the Loom by the numbers

Group 20638


Estimated annual trade promotion spend

Group 20639


Total CPGvision seats purchased

Group 20640


US retail partners

Group 20641


12-month ROI estimations following CPGvision implementation

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Apparel industry business challenges

The momentum and buying shift toward comfort, basics, and athletic-inspired casual wear has produced an influx of competition. Maintaining brand loyalty in a sea of start-ups offering t-shirt clubs and underwear subscriptions has disrupted the traditional repeat purchase model across the basic apparel category. As manufacturers race to grow collections and rollout new SKUs to satisfy retailer and consumer demands, the supply chain is under significant pressure. Sustainable sourcing and production, as well as inventory intelligence and speedy fulfillment, require a strategic omnichannel retailing strategy to remain profitable.



Quality never goes out of style

Fruit of the Loom, one of the world’s leading marketers and manufacturers of basic family apparel, is no stranger to evolution. The American company has successfully developed product lines beyond underwear to include quality casual-and active-wear for consumers of all ages. Fruit of the Loom is adapting to the shifting market dynamics and is addressing demands for personalization, brand experience, and convenience by focusing on both product and fulfillment innovations. The company has introduced direct-to-consumer programs, including auto delivery and its Fresh Picks subscription box, as well as forged a strategic partnership with CPGvision to elevate Trade Promotion Management (TPM) strategies with retailer partners.



Why CPGvision?

Five key differentiators fueled Fruit of the Loom’s decision to implement CPGvision’s cloud-based solution:


Vector-2 Salesforce Platform

CPGvision is built on Salesforce’s secure, cloud computing infrastructure. This enabled Fruit of the Loom to seamlessly integrate the TPM platform into its existing Salesforce ecosystem, creating a tightly integrated closed-loop system.


Vector-2Features and UI

CPGvision’s clean, modern interface and APIs provided Fruit of the Loom with the real-time reporting features and out-of-the-box functionality they required.


Vector-2Speed to market

Due to its proven methodology and expertise, CPGvision fulfilled Fruit of the Loom’s need for implementation speed. Fruit of the Loom was up and running on the CPGvision platform in less than 18 weeks.


Vector-2Total cost of ownership

CPGvision’s subscription-based platform was better priced and more affordable compared to other TPM solutions.


Vector-2Personalized support

CPGvision offers Fruit of the Loom boutique responsiveness, highly personalized support and 100 years of combined real-world experience spanning TPM, Salesforce and Consumer Goods.

About CPGvision by PSignite

CPGvision provides consumer goods manufacturers with multi-tenant sales and marketing tools built on the Salesforce platform. With over 150 years combined of TPM and CPG experience, CPGvision provides focused industry knowledge and a proven implementation strategy to bring cutting edge, cloudbased technology to market quickly.

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