RGM
What is revenue growth management (RGM) for CPG companies?
Learn the core principles and benefits of revenue growth management, as well as how to tackle barriers to success
Trade Spend & Revenue Growth Management Blog
Get the industry expertise you need to effectively manage trade promotions, optimizations, and revenue growth management for CPG innovators.
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TPM
An Updated Guide to Trade Promotion Management Software for Consumer Goods Companies - 2025
Trade promotion management software can help you optimize trade budget and financial plans, execute with efficiency and drive forecast accuracy.
CPGvision Team
Feb 14, 2025
TPM
The Complete Guide to TPM Software Selection and Implementation: Everything you Need to Know
Everything you need to know to implement Trade Promotion Management (TPM) software. From vendor selection to ROI optimization—a complete guide to...
CPGvision Team
Feb 14, 2025
TPM
Trade Promotion Management Strategy: Navigating Tariffs with Price and Promotion Optimization Software
Learn how CPG companies can optimize revenue growth and trade promotion management to navigate tariffs. Key strategies for success in 2025-2029.
CPGvision Team
Feb 10, 2025
TPO
Maximizing ROI: The Complete Guide to Trade Promotion Optimization in 2025
Discover how Trade Promotion Optimization (TPO) drives ROI, strengthens retailer relationships, and creates competitive advantage for CPG companies.
CPGvision Team
Jan 15, 2025
TPO
What is Trade Promotion Optimization (TPO) & why your CPG business needs it
Learn how Trade Promotion Optimization (TPO) maximizes your trade spend ROI. A guide for CPG companies to boost promotional effectiveness.
CPGvision Team
Jan 6, 2025
2025 Trends and Predictions for Consumer Goods Professionals
Explore the landscape of trends for the upcoming year ranging from global impacts and consumer preferences to business strategy and marketing...
Alison Bartkowski
Dec 11, 2024
CPGvision Platform
Why your software vendors need their own SOC certification
SOC-2 certification is crucial for SaaS vendors. Discover how it enhances product integrity and customer trust.
CPGvision Team
Nov 12, 2024
TPM
Managing complex distributor relationships in TPM
No custom TPM needed. A configurable solution, guided by industry experts, can manage complex distribution models AND be upgradeable and sustainable.
CPGvision Team
Oct 31, 2024
Expert Series
What is scalability and why is it vital for Trade Management and Optimization software?
Discover why scalability is essential for Trade Promotion Management (TPM) and Revenue Growth Management (RGM) software. Learn how CPGvision by...
Bartosz Dudziak, Chief Technology Officer
Oct 28, 2024
TPM
Managing Trade Spend in Consumer Goods
Managing trade spend is an exercise in balancing your customer requirements with the increasing need for profitable revenue growth. Effectively...
CPGvision Team
Sep 30, 2024
TPM
Cross-functional, Collaborative Business Planning
Your trade promotion management software can be the center of your planning cycle, where everyone is using the same data, the same way, and all...
CPGvision Team
Sep 30, 2024