Dynamic and Personalized Pricing: How Retail's Digital Revolution is Reshaping Trade
Explore how dynamic and personalized pricing are transforming retail trade promotions. Learn about ESL technology, legal challenges, and real-time...
Trade Spend & Revenue Growth Management Blog
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TPO
The KAM's New Superpower: How TPO Transforms Sales from Deal-Making to Strategic Partnership
Transform KAMs from order-takers to strategic partners with TPO. Discover predictive foresight, prescriptive optimization, and data-driven...
The PSignite Team
Aug 5, 2025
TPO
The Widening Gap: Why CPGs Without TPO are Falling Behind Retailers in the Insights 'Arms Race'
Are your TPM limitations preventing you from being competitive? Take advantage of AI-driven TPO and Insights capabilities without replacing your...
The PSignite Team
Aug 4, 2025
CPGvision Platform
Unlock the Power of Your Data with CPGvision's Insights Suite
CPGvision's Insights Suite - comprehensive analytics dashboards for trade spend management, executive reporting, financial control, and sales...
CPGvision Team
Jul 14, 2025
TPM
Q1 Planning for Next Year's Success: CPGvision's Annual Operating Plan Preparation Guide
Jump-start your CPG Annual Operating Plan in Q1 with our department-by-department checklist. Save time, reduce stress, and build a more strategic AOP.
CPGvision Team
Jun 5, 2025
TPM
A Comprehensive Guide to Trade Spend Management Excellence
Learn about all the components of trade spend management in this blog that details both HQ strategy, account planning, & associated financial...
The PSignite Team
Jun 4, 2025
CPGvision Platform
Getting Sales Teams Ready for Artificial Intelligence
Strategies for integrating AI into trade, revenue management, and operations while addressing concerns and maximizing ROI through proven training...
The PSignite Team
Jun 3, 2025
TPM
Demystifying the Trade and Revenue Management Vendors - Transactional TPM, TPO and RGM
Trade promotion management, trade optimization and revenue management vendors have differing, and sometimes overlapping, capabilities. Learn the pros...
The PSignite Team
May 2, 2025
Expert Series
The 4 Key Types of Business Analytics for Trade and Revenue Management in CPG
Predictive and prescriptive modeling both have an important place in managing trade spend, side by side scenario planning and trade promotion...
Connie Whitehouse
Apr 8, 2025
CPGvision Platform
Why CPGvision is a better option for Trade Spend Management
Learn why CPGvision is a better option than less experienced vendors
CPGvision Team
Apr 1, 2025
TPM
What is Trade Promotion Management in the CPG industry? A guide to answer all your questions.
Learn how Trade Promotion Management software maximizes CPG business ROI. See how CPGvision's AI platform can transform your trade promotions.
CPGvision Team
Mar 26, 2025
TPO
How to Master Trade Promotion Optimization (TPO) in the CPG Industry
Learn the key benefits and core elements of trade promotion optimization for increasing ROI, retailer collaboration, market share and forecast...
CPGvision Team
Mar 25, 2025
TPM
The Difference Between Trade Promotion Management and Trade Promotion Optimization
Master the world of trade promotions! Learn what really distinguishes TPO from TPM and make your trade spend work harder!
CPGvision Team
Mar 21, 2025
RGM
The Critical Role of Account Segmentation in Consumer Goods
Prioritize resources and gain efficiency of trade spend and effort with account segmentation fueled by quantitative and qualitative sources.
Connie Whitehouse
Mar 13, 2025
TPM
5 Essential Insights Categories That Drive CPG Business Success
CPGvision's complete insights suite empowers CPG companies to transform trade promotion data into actionable business decisions that drive revenue...
CPGvision Team
Mar 11, 2025
CPGvision Platform
Understanding Price Elasticity is more important than ever in 2025!
Explore how CPGvision's Price Scenario Planning tool empowers CPG brands to optimize shelf pricing in the face of tariffs and inflation.
CPGvision Team
Feb 21, 2025
RGM
What is revenue growth management (RGM) for CPG companies?
Learn the core principles and benefits of revenue growth management, as well as how to tackle barriers to success
CPGvision Team
Feb 20, 2025
TPM
An Updated Guide to Trade Promotion Management Software for Consumer Goods Companies - 2025
Trade promotion management software can help you optimize trade budget and financial plans, execute with efficiency and drive forecast accuracy.
CPGvision Team
Feb 14, 2025
TPM
The Complete Guide to TPM Software Selection and Implementation: Everything you Need to Know
Everything you need to know to implement Trade Promotion Management (TPM) software. From vendor selection to ROI optimization—a complete guide to...
CPGvision Team
Feb 14, 2025
TPM
Trade Promotion Management Strategy: Navigating Tariffs with Price and Promotion Optimization Software
Learn how CPG companies can optimize revenue growth and trade promotion management to navigate tariffs. Key strategies for success in 2025-2029.
CPGvision Team
Feb 10, 2025
TPO
Maximizing ROI: The Complete Guide to Trade Promotion Optimization in 2025
Discover how Trade Promotion Optimization (TPO) drives ROI, strengthens retailer relationships, and creates competitive advantage for CPG companies.
CPGvision Team
Jan 15, 2025
TPO
What is Trade Promotion Optimization (TPO) & why your CPG business needs it
Learn how Trade Promotion Optimization (TPO) maximizes your trade spend ROI. A guide for CPG companies to boost promotional effectiveness.
CPGvision Team
Jan 6, 2025
2025 Trends and Predictions for Consumer Goods Professionals
Explore the landscape of trends for the upcoming year ranging from global impacts and consumer preferences to business strategy and marketing...
Alison Bartkowski
Dec 11, 2024
CPGvision Platform
Why your software vendors need their own SOC certification
SOC-2 certification is crucial for SaaS vendors. Discover how it enhances product integrity and customer trust.
CPGvision Team
Nov 12, 2024
TPM
Managing complex distributor relationships in TPM
No custom TPM needed. A configurable solution, guided by industry experts, can manage complex distribution models AND be upgradeable and sustainable.
CPGvision Team
Oct 31, 2024
Expert Series
What is scalability and why is it vital for Trade Management and Optimization software?
Learn why scalability is vital for TPM/RGM software success. Discover performance issues with non-scalable systems and how CPGvision ensures seamless...
Bartosz Dudziak, Chief Technology Officer
Oct 28, 2024
TPM
Managing Trade Spend in Consumer Goods
Master trade spend management basics: learn transactional vs strategic approaches and optimization strategies. A complete guide for CPG manufacturers.
CPGvision Team
Sep 30, 2024
TPM
Cross-functional, Collaborative Business Planning
Make your TPM software the center of your trade planning. Unify data, streamline communication, and learn how CPGvision can transform your next...
CPGvision Team
Sep 30, 2024
Expert Series
Legacy Software: The Ball and Chain Holding your Business Back
Learn why CPG brands must abandon legacy software systems for modern TPM/RGM solutions. Discover transition strategies and how to overcome challenges.
Adam Bartkowski
Sep 20, 2024
TPM
Balancing multiple trade fund management goals for sustainable success in Consumer Goods
Maximize CPG trade fund impact with CPGvision. Learn strategic approaches to trade spend optimization, budgeting methods, and promotional planning.
CPGvision Team
Sep 19, 2024
Expert Series
Trade Promotion Management Software can (and should) drive your business forecasts.
With the right TPM software, you can transform data into reliable forecasts that inform your entire organization.
Connie Whitehouse
Sep 5, 2024
Expert Series
Trade Promotion Management Software Should Ensure Financial Discipline
Effective RGM requires tight financial control over your trade budget. Maintain financial integrity when integrating TPM with ERP systems.
Darren Little
Aug 20, 2024
TPM
Deduction Management for Emerging CPG Brands: Buying or outsourcing?
Deduction management is critical for CPG companies. Review best practices and how deductions management software sets you up for long-term success.
CPGvision Team
Aug 12, 2024
TPM
Success Factors of Emerging Brands in the CPG Industry
Discover the winning strategies that propel emerging brands to success in the competitive CPG industry. Learn the key factors driving their growth.
CPGvision Team
Apr 26, 2024
Expert Series
The Million Dollar Mistake: The Hazards of Planning your Trade Spend in spreadsheets
Explore the importance of advanced trade promotion management systems in avoiding costly million-dollar errors due to forecasting inaccuracies.
CPGvision Team
Feb 19, 2024
Expert Series
Unlocking the Power of Helpfulness: How CPGvision Enhances Business Relationships
Embody the philosophy of HELP—honesty, empathy, listening, problem-solving—and enhance business relationships and community well-being.
Jon Parker
Feb 16, 2024
TPM
Algorithmic Approaches to Predict Future Volume & Sales in CPGs
Explore how algorithmic approaches, including statistical, econometric, and machine learning, revolutionize volume and sales predictions in CPGs.
Patryk Krysiński
Feb 9, 2024
Expert Series
Tools vs. Solutions: The Value of Focusing on Solutions
Discover how prioritizing solutions over mere tools can drive innovation, enhance problem-solving, and lead to more effective outcomes in business.
Jon Parker
Feb 2, 2024
CPGvision Platform
Why "Human in the Loop" Scenario Planning is Key for Efficient Trade Promotions
Explore how 'Human in the Loop' scenario planning with AI boosts trade promotion efficiency in the CPG industry. Learn key strategies with CPGvision.
CPGvision Team
Jan 22, 2024
CPGvision Platform
10 CPG Trade Promotion Spending Strategies to Maximize ROI in 2025
Discover 10 proven CPG trade promotion spending techniques to boost ROI by making every dollar in your trade budget work harder.
CPGvision Team
Jan 17, 2024
TPM
How to Find the Best Trade Promotion Software Vendor
Discover our guide on selecting the best Trade Promotion software vendor; essential tips, strategies, and criteria to make an informed decision.
CPGvision Team
Jan 17, 2024
TPM
Is Your Trade Spend Management Effective? 3 Questions to Ask Now
Discover if your trade spend management hits the mark with these 3 questions. Evaluate your strategy's effectiveness for improved ROI and success.
CPGvision Team
Jan 14, 2024
Expert Series
How CPG Companies Can Drive Growth in an Uncertain Market
Explore insights for CPGs on navigating market uncertainties with strategies on smart pricing, promotion, and adaptability from a tech CEO's...
Guy Weismantel
Jan 12, 2024
TPM
A Guide to Understanding Budget and Liability Accruals
Explore the essentials of budget and liability accruals in TPM software. Learn to manage finances accurately for effective trade promotion strategies.
CPGvision Team
Jan 9, 2024
TPM
A Guide to Mastering Deduction Management in the CPG Industry
Master deduction management in the CPG industry with our comprehensive guide. Learn types, challenges, & solutions for effective deduction management.
CPGvision Team
Jan 8, 2024
Expert Series
How Smaller CPG Companies Can Utilize Technology to Compete in the CPG Arena
Discover how smaller CPG companies can leverage technology to compete effectively in the market, and the importance of adopting technology for growth.
Connie Whitehouse
Jan 5, 2024
TPM
How Advanced TPM Solutions Can Turbo-Charge Forecast Accuracy
Learn how CPGvision's cutting-edge solutions in Trade Promotion Management transform data into precise predictions, enhancing your CPG strategy.
CPGvision Team
Dec 20, 2023
CPGvision Platform
Why Budget & Allocation is Crucial for Trade Promotion Success
Dive into the pivotal role of budgeting in trade promotions. Discover how strategic allocation maximizes ROI and sets the stage for success.
CPGvision Team
Dec 12, 2023
Expert Series
Decision Intelligence: A Game-Changer for CPG CEOs in Trade Promotion Management
Discover how Decision Intelligence outperforms AI in CPG trade promotion management. Elevate your CPG strategies with our expert insights.
Guy Weismantel
Dec 2, 2023
TPM
How to Mitigate Cannibalization in Trade Promotions Within the CPG Industry
Discover strategies to minimize trade promotion cannibalization in CPG. Learn to transform sales volume drain into strategic advantage.
CPGvision Team
Nov 29, 2023
Expert Series
The 'Black Box' Dilemma for Decision Intelligence in The CPG Industry
Uncover the risks of 'black box' approaches in CPG Decision Intelligence and learn why transparency and efficiency is key for CPG leaders in our blog.
Guy Weismantel
Nov 22, 2023
Expert Series
How Data Can Help Build a Winning Strategy for CPG Companies
Explore the impact of a robust data strategy in CPG. Learn how CPGvision empowers businesses with data harmonization, governance, and AI-driven...
Connie Whitehouse
Nov 13, 2023
Expert Series
10 Mistakes Spreadsheets Cause in Trade Promotion Planning
Uncover 10 mistakes people make when relying on spreadsheets for trade promotion planning, and how a TP planning solution enhances accuracy.
Guy Weismantel
Oct 27, 2023
TPO
How to select your trade promotion optimization vendor: A comprehensive checklist
Explore the essential factors for selecting the right trade promotion optimization vendor with our comprehensive checklist.
Guy Weismantel
Oct 25, 2023
RGM
An Overview of Key Strategies for Effective Revenue Growth Management (RGM)
Revenue growth management includes trade management, pricing and assortment and is reliant on descriptive, predictive and prescriptive data analytics.
CPGvision Team
Oct 16, 2023
RGM
5 Key Revenue Growth Management Measurement Areas
Maximize your CPG brand's profitability with RGM analytics. Discover key measurement areas, KPI definitions and the role of RGM Software.
CPGvision Team
Oct 6, 2023
RGM
13 Questions About Revenue Growth Management (RGM) in the CPG Industry
Master revenue growth management in CPG: data-driven strategies for pricing, promotions and assortment that maximize profitability and ROI.
CPGvision Team
Oct 3, 2023
RGM
What to Look for in an RGM Solution for CPG Companies
Discover the key elements that can drive success and transform your revenue growth strategies when selecting a Revenue Growth Management (RGM)...
CPGvision Team
Sep 15, 2023
RGM
How to Choose the Right Revenue Growth Management Solution for your CPG Company
Choosing the right revenue growth management tool can be a game-changer. Dive into our article to discover the key factors you need to consider!
CPGvision Team
Aug 29, 2023
RGM
How Revenue Growth Management Software Can Transform Your CPG Brand
Understand the importance of effective revenue growth management with our enlightening article. Learn how to drive your business growth to new...
CPGvision Team
Aug 25, 2023
RGM
The Ultimate Guide to RGM (Revenue Growth Management) in CPG Industry
Learn the meaning of RGM and how to maximize your revenue growth management strategy in the CPG industry with revenue growth management software
CPGvision Team
Aug 12, 2023
Expert Series
How to ensure success in trade promotion management implementation
Are you implementing a trade promotion management system? Stay prepared and avoid a failed TPM implementation thanks to our list of common risk...
Art Roldan
Aug 6, 2023
TPM
Accurate Data Modeling: The Secret to an Effective Trade Promotion Management and Optimization Strategy
Discover how accurate data modeling can significantly improve and revolutionize your trade promotion management and optimization strategies.
CPGvision Team
Aug 2, 2023
TPO
3 Trade Promotion Optimization Tips for CPG Brands in 2023
Stay ahead of the curve in 2023 with our top 3 trade promotion optimization tips tailored for CPG brands. Boost your marketing strategy and ROI today.
CPGvision Team
Aug 1, 2023
TPM
How to Master Trade Promotion Management (TPM) Planning in the CPG industry
Optimize CPG trade promotion planning with 4 guiding principles and 4 practical key components of effective trade promotion management.
CPGvision Team
Jul 27, 2023
RGM
Why Your CPG Brand Should Invest in Revenue Growth Management (RGM) Software
Discover the transformative power of integrated RGM software. Learn how this investment can streamline your operations and drive revenue growth.
CPGvision Team
Jul 12, 2023
Annual Operating Plans: A Comprehensive Guide for CPG Success
Learn all about annual operating plans (AOP) and the top-down, bottom-up: approach. Discover the key components and benefits of an AOP in this blog.
CPGvision Team
Jul 6, 2023
TPO
An Overview of Trade Promotion Optimization in the Consumer Products Industry
Learn how trade promotion optimization revolutionizes the consumer products industry, driving better results and maximizing return on investment.
CPGvision Team
Jun 28, 2023
TPO
How TPO Analytics and Data-Driven Insights Can Revolutionize Trade Promotions
Leveraging trade promotion optimization (TPO) solutions is key to staying competitive in the world of consumer packaged goods (CPG).
CPGvision Team
Jun 27, 2023
TPM
Everything You Need to Know About Trade Promotion Management (TPM)
Discover the secrets of trade promotion management with our comprehensive guide, covering all aspects to increase sales and profitability for your...
CPGvision Team
Jun 14, 2023
TPO
Why Trade Promotion Optimization Software is A Must-Have to Elevate Your Trading Strategy
TPO software transforms your CPG strategy by improving ROI, enhancing forecasting, and providing data-driven insights to optimize your trade spend.
CPGvision Team
Jun 6, 2023
TPM
Why TPM Software is a Must-Have for Consumer Packaged Goods (CPG) Companies
Discover the critical role of TPM software in CPG companies to track, analyze, and optimize your trade promotion activities for maximum returns.
Paul Krause
May 18, 2023
TPM
Trade promotion best practices for seasonal products in CPG
Discover the best practices for consumer packaged goods companies, when it comes to the trade promotion of seasonal products.
CPGvision Team
May 15, 2023
TPM
A layperson's guide to some essential trade promotion legislation and regulations
Comprehending trade promotion rules and regulations can be difficult, but is critical for CPG firms' performance.
CPGvision Team
May 4, 2023
TPM
3 Ways to Leverage Trade Promotions for Product Launches in CPG
Discover strategies to maximize the impact of trade promotions for CPG product launches. Learn tips for timing, targeting, & optimizing your...
CPGvision Team
May 4, 2023
TPO
What to Look for in a Trade Promotion Optimization (TPO) Software
Discover key features and considerations when choosing a TPO software. Learn how the right tool can revolutionize your trade promotion strategies.
Shelley Fow
Mar 31, 2023
TPM
TPx macro trends for 2023
Discover what CPG companies and trade promotion professionals can expect from trade promotion and macro trends in 2023.
CPGvision Team
Mar 29, 2023
RGM
Trade promotion strategy in the face of Private Label growth
Navigate the rise of Private Label growth with trade promotion strategies. Understand how RGM software helps evaluate trade events and make decisions.
CPGvision Team
Mar 15, 2023
TPM
How to Choose the Right Trade Promotion Execution (TPx) Solution for Your CPG Company
Discover the key considerations for choosing the right TPx solution for your CPG company. Learn how the right choice can drive your trade promotion...
CPGvision Team
Mar 9, 2023
TPM
What is artificial intelligence and machine learning, and how does it impact my TPx activities?
Find out how artificial intelligence and machine learning can make a difference to your trade promotion activities with CPGvision
CPGvision Team
Mar 8, 2023
TPM
Evaluating Trade Promotion Management (TPM) Solutions? Focus on This
Discover the top 3 factors to consider when evaluating TPM solutions and learn how to maximize your trade promotion investment with CPGvision's blog.
CPGvision Team
Mar 8, 2023
TPM
How to Prepare for Your Next Post-Audit Deduction
Learn how to prevent and manage post-audit deductions with effective strategies and deduction management software. Prevent invalid claims.
CPGvision Team
Mar 2, 2023
TPM
4 Trade Promotion Management (TPM) Best Practices to Maximize ROI - by CPG experts
Learn how to cultivate strong retailer relationships and use data to drive your strategy with CPGvision's blog: Your guide to the best practices for...
CPGvision Team
Feb 23, 2023
TPM
How to Implement Trade Promotion Management Software At Your CPG Company
Discover key steps to successfully implement Trade Promotion Management (TPM) software for more efficient trade promotions in your CPG company.
CPGvision Team
Feb 7, 2023
TPM
3 Mistakes CPG Companies Make When Planning Trade Promotions
Avoid common pitfalls in trade promotion planning with our guide. Learn how to optimize your strategies for increased ROI and market success.
CPGvision Team
Feb 6, 2023
TPM
3 Signs Your CPG Business Needs a Trade Promotion (TPx) Software Upgrade
Recognize the signs that your CPG business needs a trade promotion solution upgrade. Learn how an upgrade can enhance efficiency and improve overall...
CPGvision Team
Feb 6, 2023
TPM
How to Succesfully Implement a TPM System
Learn about the essential aspects you should keep in mind to ensure you’re successful in implementing a TPM system.
CPGvision Team
Jan 10, 2023
TPM
TPM User Adoption is Never a “One Size Fits All”
Successful TPM User Adoption starts long before implementation. Each business is different and requires a tailored approach.
CPGvision Team
Jan 10, 2023
TPM
Top 5 Capabilities to Look for in a Trade Promotion Management (TPM) Software
Discover the top 5 capabilities that trade promotion companies should look for from a trade promotion management software.
CPGvision Team
Jan 9, 2023
TPM
Should CPG Manufacturers Promote More or Less During Inflationary Times?
With inflation expected to continue, should CPG Manufacturers invest more or less in in-store trade promotions?
CPGvision Team
Jan 6, 2023
TPM
From Spreadsheets to Software: Top TPM Capabilities
Discover how a TPM software increases CPG productivity, increases accuracy, and enhances promotion planning, forecasting, and spend management.
CPGvision Team
Dec 15, 2022
TPM
How to Prepare for a New Trade Promotion Planning Process in Your TPM Software
Optimize your trade promotion planning cycle and discover how to leverage data and technology in your TPM software for better results.
CPGvision Team
Nov 29, 2022
TPM
TPM or TPO: Which Should Come First for CPG Brands?
Explore the debate between Trade Promotion Management and Optimization in the CPG industry. Find out which one should come first for maximum growth.
CPGvision Team
Nov 22, 2022
TPM
When a Trade Promotion Management (TPM) System is a Must
Find out when a Trade Promotion Management (TPM) solution is a must for your business. Explore the benefits and impact of TPM on your bottom line.
CPGvision Team
Nov 21, 2022
TPM
Use these 10 KPIs in your Post-Promotion Analysis to Increase Trade Efficiency
We’ve gathered the top 10 KPIs to help you improve your trade performance for effective post-event analysis.
CPGvision Team
Oct 31, 2022
TPM
Quantify Your Trade Promotion Management (TPM) Software Investment with an ROI Calculator
Discover how to quantify your TPM software investment using an ROI calculator and learn how to make data-driven decisions for your business.
CPGvision Team
Oct 5, 2022
TPM
Run a successful RFP for CPG trade promotion management
Stay prepared from organizational readiness through to vendor selection, complete with a template specific to trade promotion management in CPG.
CPGvision Team
Sep 10, 2022
TPM
A Deeper Look into Trade Promotion Management (TPM) in the CPG Industry
A comprehensive guide to understanding the TPM process. Learn how to optimize trade spend processes and boost account management to a new level.
CPGvision Team
Jul 13, 2022
TPM
Why Your Next TPx Software Provider Should Be People-Centric
Choosing a TPx software provider? Find out why a people-centric provider could be your best bet, the benefits and how it can transform your business.
CPGvision Team
Feb 12, 2021
TPM
Fueling the Supply Chain during a Global Pandemic
We want to tip our hat to the hero companies that are ensuring a supply of products continue to be available to consumers.
CPGvision Team
May 23, 2020
TPO
Promotion analysis: How to measure the success of a promotion
Here's how to dig into promotion analysis to effectively measure the success of a promotion
CPGvision Team
Jan 27, 2019
TPO
How CPGs Can Prevent Overspend Surprises in Trade Promotions
Discover how CPGvision eliminates overspend surprises with real-time tracking and customized financial insights, so you focus on budget management.
CPGvision Team
Aug 8, 2018
TPM
Ditch Spreadsheet Chaos: CPG Annual Planning Made Simple
Say goodbye to spreadsheets & discover how CPGvision streamlines annual planning for CPGs with target management, enhancing accuracy & efficiency.
CPGvision Team
Jun 5, 2018
TPO
Beyond Spreadsheets: How Cloud-Based Solutions are Revolutionizing Trade Promotions
Explore the shift from Excel to cloud-based solutions in the CPG industry. Discover how CPGvision offers a smarter, more efficient approach.
CPGvision Team
Apr 17, 2018
TPO
Finance departments are the new driving force of trade spend projects
Finance departments are responsible, in part, for knowing how much money is being spent on trade spending for each product.
CPGvision Team
Jan 5, 2018