Maximizing ROI: The Complete Guide to Trade Promotion Optimization in 2025
Discover how Trade Promotion Optimization (TPO) drives ROI, strengthens retailer relationships, and creates competitive advantage for CPG companies.
Get the industry expertise you need to effectively manage trade promotions, optimizations, and revenue growth management for CPG innovators.
Discover how Trade Promotion Optimization (TPO) drives ROI, strengthens retailer relationships, and creates competitive advantage for CPG companies.
Learn how Trade Promotion Optimization (TPO) maximizes your trade spend ROI. A guide for CPG companies to boost promotional effectiveness.
Explore the landscape of trends for the upcoming year ranging from global impacts and consumer preferences to business strategy and marketing...
Discover why SOC-2 certification is essential for SaaS providers. Learn how it goes beyond cloud provider security to protect product integrity,...
You don’t need a custom TPM to handle complex routes to market. Discover how a configurable solution, guided by industry experts, can give you the...
Discover why scalability is essential for Trade Promotion Management (TPM) and Revenue Growth Management (RGM) software. Learn how CPGvision by...
Managing trade spend is an exercise in balancing your customer requirements with the increasing need for profitable revenue growth. Effectively...
Your trade promotion management software can be the center of your planning cycle, where everyone is using the same data, the same way, and all...
When it comes to software, your legacy systems are holding your company back. This is especially true when it comes to trade and revenue growth,...
Understanding and maximizing the role of trade fund management can lead to sustainable success for CPG manufacturers. Read this valuable blog on how...
If your Trade Promotion Management software is doing its job, you already have the data and software you need to drive your demand planning process....
Strong RGM must include stringent financial discipline over one of largest expense lines in a CPG organization’s P&L - the trade budget. Learn how to...